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» Checkers: Free Burgers on Friday* (*participating locations only)
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Checkers: Free Burgers on Friday* (*participating locations only)

By • Dec 16th, 2009 • Category: Burger Blog

So I had hoped to use today’s article to spread a little holiday cheeseburger cheer and tell you about a free lunch offer I’d accidentally tripped over.  It seems that last Friday, December 11, there were some free Big Bufords being handed out at Checkers Drive-In Restaurants!  Accompanying news stories promised a repeat performance this coming Friday, December 18: with any purchase from 11am to 2pm, hungry patrons could get their meaty mitts on the chain’s signature sandwich.

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I’d never been to one of Checkers’ instantly-recognizable double drive-thrus before, but a free burger was worth some investigation.  I immediately hit the Checkers website to get the scoop, but found no mention anywhere about the Big Buford promotion.  So I went back to the news stories I’d found; they touted the giveaway as part of a launch of a “recently improved” or “redesigned” Big Buford.

According to the Checkers cybermenu, “This signature burger is two juicy, all-beef patties and two slices of American cheese on a toasted bun. It’s loaded with mayonnaise, ketchup, pickles, onions, crisp lettuce, tomatoes and mustard.”  According to the news articles (one from Mississippi and the other from Florida), the new Bufords feature 33 percent more beef and a better, bakery-style bun.  Both stories even include the same quote from the company president and CEO, Enrique “Rick” Silva: “The decision to offer it free with any purchase during two Fridays in December is our way of wishing our guests the best of the holiday season.

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Sounds lovely.  So why couldn’t I find any official word about the freebie cheebies?  I decided to go right to the source and called Checkers HQ in Tampa.  Upon being connected to someone in the marketing department, I was informed that the free Big Buford promotion is taking place “only in select markets,” like Mobile, AL, West Palm Beach, FL, and Dayton, OH (where the chain is called Rally’s).

Disappointing, to say the least. I felt like someone had just told me that there is no Santa Claus.  In this day of information supersharing and world connectivity, how do you get away with running a promotion like this in just a handful of cities?  It’s not like the old days where you could slip an ad into the local paper and keep such a campaign contained to a few select ZIP codes.  Thanks to the ‘Net, bargain-hunter sites (like slickdeals.net and dealighted.com) and food bloggers (like, well… me) are trying to get the word out and promote the Big Buford giveaway nationwide, when only a tiny fraction of the chain’s 840+ locations are even taking part!

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So for our loyal readers in Mobile, West Palm Beach, and Dayton… enjoy your free Big Buford with any purchase this Friday from 11am to 2pm.  Checkers’ CEO personally wishes you “the best of the holiday season.”  The rest of us will be playing with the lump of coal we just got.

One Response to “Checkers: Free Burgers on Friday* (*participating locations only)”

  1. 1
    mary payne Says:

    I WILL LIKE MY FREE BURGER

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