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» Cheeseburger… with a Side of Cheesecake
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Cheeseburger… with a Side of Cheesecake

By • Aug 17th, 2009 • Category: Burger Blog

Here at cheese-burger.net, we’re always on the lookout for new ways to get our cheeseburger fix.  Today, we stumbled across a new burger joint, with one huge difference.  Okay, maybe two.

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Baby’s Badass Burgers is a Los-Angeles-based outfit that just opened up last week.  But their address changes every day.  That’s because Baby’s Badass Burgers operates out of a hot pink food truck, the kind that rolls up to construction jobsites or beachside parking lots and dishes out lunch over the side counter.  Like the ice cream man… only with cheeseburgers.  Yeah, I know.  Fricking brilliant.

Here’s the other solid gold brainstorm that makes Baby’s stand out:

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That's your wait staff. Baby's Badass Burgers is "manned" by young model/actress/co-ed types, dressed to impress in flimsy tank tops, short shorts, and high heels. Wait a minute. Hear that? That's the sound of co-founders Erica Cohen and Lori Barbera's cash register shooting through the roof.

babysfoundersCohen, an ex-New York restaurateur, set out to create “the flawless burger.”  Barbera, a noted event planner, helped Cohen develop the BBB concept.  Cohen says there are several upsides to Baby’s, “which strips out the hard costs of a traditional restaurant, allows us to deliver greater value at a fraction of the cost, more conveniently, without compromising restaurant-level quality. It’s a win-win-win from studio heads to college students to late-night revelers looking to satisfy their gourmet burger craving.”

The menu they invented is exceptionally clever.  There are 4 cheeseburger choices, each with a name inspired by the stereotypical catcalls that scantily-clad women often fetch on the streets of a city like LA.  There’s the Original Beauty (Swiss, onions, mushrooms, sauce), the Mamacita (Pepperjack, tomato, guac, onions), the Cougar (Aged beef, St. Andre cheese, and black truffles), and the Man Eater (Cheddar, lettuce, tomato, pickles, sauce).  The Man Eater is a single half-pound patty; the others are served as side-by-side sliders, because, as the menu proudly proclaims, “Our babies come in pairs!” (Genius.)  And to double the meat, you simply “Man up” when you place your order for two bucks extra.

You can get a veggie burger (this is LA, after all), chicken sandwiches, hot dogs, or a salad if you prefer… all with similarly tongue-in-cheek monikers.  There’s even dessert- $3 cakes that come in three flavors: blonde, brunette, and redhead.

Worried that the pink truck won’t make it down your street anytime soon?  You can go to them.  There’s a “Track the Truck” feature on their website that lets you know where they’ll be and when, or you can follow them on Twitter and get real-time updates.

I wish to Gouda I had thought of Baby’s Badass Burgers myself.  It’s a fun idea, executed to naughty pink perfection in a city where you simply can’t take anything too seriously.  There are those who will be offended by the truck and the “babes,” I am sure.  There may be some who are offended right now that I am so enthusiastically gushing over this sexist display of typical-male-piggishness.  But if you think using sex to sell cheeseburgers is some new, underhanded tactic, you haven’t been paying attention.

I don’t live anywhere near LA, so I can’t attest to the quality of Baby’s Badass Burgers.  Obviously, the cheeseburger itself is only part of the draw here.  (Does anyone really go to Hooters because they have the best wings that money can buy?  I rest my case.) But if it happens to be a spectacular burger, so much the better.  I’d love to get a first-hand report from one of our cheeseburger chowhounds out there in the City of Angels…

3 Responses to “Cheeseburger… with a Side of Cheesecake”

  1. 1
    ROBERTA BARBERA Says:

    HI TODD, AS THE MOTHER OF ONE OF THE FOUNDERS [LORI BARBERA] I REALLY ENJOYED READING WHAT YOU HAD TO SAY ABOUT BBB. HOPE YOU’RE RIGHT…AND THIS WILL BE A SUCCESSFUL VENTURE FOR THE GIRLS. THANKS FOR THE GOOD PRESS.
    ROBERTA BARBERA [LORI'S MOTHER]

  2. 2
    jeffrey Says:

    I got the try their burgers yesterday on one of their launch locations….i suppose the necessary caveat upfront is that i am a bit of a burger snob, always finding fault with either a restaurant’s bun, meat flavor, or toppings. no joke, the burgers they are serving out of that pink truck are good. damn good. haven’t a clue how they can make one of the best damn burgers i’ve ever tasted out of a truck, but who cares? and oh, yea, the girls were hot. this concept rocks.

  3. 3
    Evil Janus Says:

    I am officially on the lookout for this truck.

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