Texas Offers Vanity Plates to Burger LoversBy Todd • Nov 26th, 2010 • Category: Burger Blog
It’s one thing to wear your burger affinity on your sleeve. It’s a whole ‘nother thing to slap it on the back bumper of your car for every other driver on the freeway to see.
That’s a new license plate design being offered to drivers in Texas. The “Mighty Fine” at the bottom refers to a three-restaurant burger chain in Austin. It seems the burgermeisters at Mighty Fine ponied up $5,000 to take part in a new program from the state government to put company logos on official vanity plates. Real estate giant RE/Max and Ford Motor Company have reportedly put their brands on plates, but Mighty Fine has figured out a way to turn it into a free lunch for their most loyal customers.
According to the city’s Statesman.com, drivers will pay anywhere from $55 to $595 for the burger plate, depending on the plate’s level of customization and expiration date. In return, you get a gift card worth $100 at a Mighty Fine location. Renew the plate the next year, get a new $100 card. It raises some coin for the state’s general revenue fund, it scores you free cheeseburgers. Everybody wins.
You get 6 characters max: letters, numbers, or a combo of both. So what would you put on your personalized cheeseburger license plate?