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» Cheesecake Factory Debuts New “Glam” Burgers
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Cheesecake Factory Debuts New “Glam” Burgers

By • Apr 27th, 2010 • Category: Burger Blog

The restaurant that boasts over 200 items on its menu is cooking up 6 new ones.  The Cheesecake Factory, the popular California-based chain best-known for gargantuan portions, thirty-some cheesecake flavors at any given time, and positively palatial dining rooms, has introduced half a dozen new cheeseburgers to its already-extensive roster of entrées.  To celebrate the rollout, the chain has renamed its entire burger line with a swanky new moniker.  “We wanted to transcend the burger category, and the word ‘hamburger’ just didn’t seem to do them justice,” said company founder/CEO David Overton.  “With such glamorous toppings, there really wasn’t a better name to describe them than ‘Glamburgers’.

Joining the restaurant’s Old-Fashioned Hamburger, Factory Burger, Classic Burger, Kobe Burger, and Grilled Turkey Burger are “regionalized” burgs that represent different places and tastes within the US.  Here are the newbie cheebies:

The Memphis Burger is topped with slow-roasted barbecue pork, melted cheddar, coleslaw, pickles, and mayo.

The Monterey Burger represents the Golden State city with avocado, melted jack cheese, arugula, red onion, and honey-mustard mayo.

The Blue Cheese B.L.T. Burger has crispy bacon, lettuce, tomato, onion, mayo, and “lots of” blue cheese.  (Why this burger typifies Oregon’s Rogue River Valley, I’m not quite sure, but there you go.)  These 3 burgs are shown in this promo shot:

The Smokehouse B.B.Q. Burger from Austin, TX is loaded down with smoked bacon, melted cheddar, crispy onion rings, and BBQ ranch sauce.

The Green Chile Cheeseburger pays tribute to Santa Fe, NM with spicy fire-roasted green chiles and onions, crispy tortilla strips, melted cheese, tomato salsa, and chipotle mayo.

The Sonoma Burger brings a California wine country vibe with herbed goat cheese, mushrooms, oven-roasted tomatoes, arugula, red onion, and mayo.

But there’s room on the menu for one more.  Amateur burger builders are invited to go to a special website to create their own customized Glamburger using dozens of toppings.  Five finalists will be chosen and their masterpieces put to a popular vote.  The winner scores a getaway vacation to one of the six inspiration cities… and the champion cheeseburger will be put on The Cheesecake Factory menu for a full year.

In the interest of thorough journalism- and eternal (or at least annual)- gastronomic glory, I hit the site and whipped up my own entry, a beefed-up backyard badass that I’ve been concocting in my head for almost a year.  (And if it doesn’t end up on The Cheesecake Factory menu, look for it in an article here before summer’s end.)

Beware: the site is positively dripping with animation, music, sound effects, and artwork: so much so that it took forever to complete my entry.  This is no express-lane one-click contest; the site takes its sweet time responding to any command while it processes all the cyberbells and whistles.  And if you want to just go check out some of the contest’s wild and crazy contributions, you’re SOL.  Until you plug in your email address (hello, spam!) and officially invent your own Glamburger, you’re shown only 3 obviously-company-created examples.

Entries will be accepted until May 31.  Finalists will be chosen June 15.  In the meantime, it might be worth a return trip to a place I haven’t been in a few years.  I’m not sure that the Glamburgers alone are enough to get me in the door; I won’t ever consider The Cheesecake Factory a “burger joint.” But I’d test drive one knowing that there are 32 flavors of cheesecake waiting for me at the end of the road.

One Response to “Cheesecake Factory Debuts New “Glam” Burgers”

  1. 1
    Rai Says:

    I’m hungry!

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