Would You Pay $100 for This Burger?By Todd • Nov 2nd, 2011 • Category: Burger Blog
What’s your dollar limit for a burger? Where do you draw the line? As soon as you hit about six bucks, you’re out of fast food territory. Fifteen is usually the upper end of the fanciest burger at most specialty restaurants. Linen-napkin-type steakhouses and such can get away with burgers in the 20s. That’s about where most rational people decide enough is enough. The one time I crossed that threshold and paid $40 for a Kobe burger, I regretted every single bite. So the latest offering from a chic California mini-chain seems like a monster gamble.
(photo from Umami Burger)
That, my burgerloving brothers and sisters, is a $100 burger that’s been unveiled by uber-It-joint Umami Burger. And just to rub that excessive price tag in your face, it’s called the MNO Burger, which stands for “Money is No Object.”
Suck it, 99%.
Start with dry-aged beef from a single Wagyu cow. But not just any Wagyu cow, mind you; this one was grassfed as opposed to the more common diet of grain. The beef is hand-ground and -formed. Now top it with Grade-A Hudson Valley foie gras, caramelized onion marmalade, and a 1977 Croft Vintage Port reduction. Not gratuitous enough for you? Splendid. On its way out of the kitchen, it’s hit with a quarter-inch layer of freshly-shaved Italian white truffles, which retail for upwards of $1,000 PER POUND.
The MNO is available only during truffle season, which is only September through November (as I’m sure you already knew). But don’t run to the ATM quite yet, thinking that a lowly peon like you can just shuffle in to Umami Burger and try this C-note special as a one-time splurge. You can’t even order the MNO on a solo lunch run. Nope, this burger is so exclusive that you have to book a special event party thru the restaurant to get it: 25-person minimum in-store, 50-person minimum at your place.
So… would you???